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NEW QUESTION # 56
The technology push strategy described by Robert Cooper develops a product or technology and then finds a market for it. It was the most successful strategy in his study.
Answer: A
Explanation:
The technology push strategy, as described by Robert Cooper, involves developing a product or technology first and then finding a market for it. While this strategy can lead to innovative products, it is generally riskier compared to market pull strategies, where products are developed based on identified market needs. In Cooper's studies, market-driven strategies (market pull) typically show higher success rates because they are directly aligned with customer demands and market conditions.
Thus, the correct answer is B: False.
References:
Cooper, R. G. (2011). Winning at New Products: Creating Value Through Innovation. Basic Books.
Cooper, R. G. (1998). Product Leadership: Pathways to Profitable Innovation. Basic Books.
NEW QUESTION # 57
One of the most commonly referred to success factors, relating to team formation, for product development projects is...
Answer: C
Explanation:
One of the most crucial success factors in product development projects is cross-functional representation.
This means having team members from various departments (e.g., marketing, engineering, finance, and design) involved in the project. Cross-functional teams bring diverse perspectives and expertise, which helps in identifying potential issues early, generating innovative ideas, and ensuring that all aspects of the product development process are considered.
References:
Cooper, R. G., & Edgett, S. J. (2008). "Maximizing Productivity in Product Innovation".
Research-Technology Management.
Griffin, A., & Hauser, J. R. (1996). "Integrating R&D and Marketing: A Review and Analysis of the Literature". Journal of Product Innovation Management.
NEW QUESTION # 58
Which of the following are recommendations for using focus groups?
I. Do one focus group for each topic and market segment
II. Avoid focus group veterans
III. If the topic is uncommon or technical, make sure the moderator has the appropriate background IV. Remember focus groups are a technique for learning how and why; not for testing hypotheses
Answer: C
Explanation:
Focus groups are a qualitative research method used to gather insights on how and why people think or feel a certain way about a product, service, or concept. The following are recommended practices for using focus groups:
II. Avoid focus group veterans: To prevent bias and ensure fresh perspectives, it's important to include participants who have not frequently participated in focus groups. III. If the topic is uncommon or technical, make sure the moderator has the appropriate background: This ensures that the moderator can effectively guide the discussion and probe deeper into technical aspects. IV. Remember focus groups are a technique for learning how and why; not for testing hypotheses: Focus groups are exploratory in nature and are best used to understand underlying reasons and motivations, rather than for hypothesis testing.
Thus, the correct answer is D: II, III, IV.
References:
Krueger, R. A., & Casey, M. A. (2014). Focus Groups: A Practical Guide for Applied Research. SAGE Publications.
Morgan, D. L. (1997). Focus Groups as Qualitative Research. SAGE Publications.
NEW QUESTION # 59
New products include:
I. New to the world products or breakthroughs, e.g. personal computer
II. New category entries or platforms, e.g. Intel 386
III. Additions to product lines or enhancements, e.g. Pentium 500mhz
Answer: C
Explanation:
New products can be classified into several categories:
I. New to the world products or breakthroughs: Innovations that create entirely new markets, such as the personal computer.
II. New category entries or platforms: Products that introduce a company into a new category or market segment, such as Intel's 386 processors.
III. Additions to product lines or enhancements: Incremental improvements or extensions of existing products, such as the Pentium 500MHz processor.
All three categories represent different types of new product development. References: Kotler, P., & Keller,
K. L. (2016). Marketing Management. Pearson; Crawford, C. M., & Di Benedetto, C. A. (2011). New Products Management. McGraw-Hill Education.
NEW QUESTION # 60
Launching a new product can be one of the most exciting but challenging tasks that a new product team and most directly, the marketing manager assigned to the new product will ever experience. To assure that a new product launch is successful, which of the following is most important?
Answer: A
Explanation:
Launching a new product successfully requires meticulous planning and execution. Among the various factors that contribute to a successful product launch, the launch management system is the most important.
This system helps identify and track potential problems with the new product launch, ensuring that issues are addressed promptly and do not derail the launch. It involves detailed planning, monitoring, and adjusting strategies based on real-time feedback. The continued involvement of the development team and market testing are also important but secondary to the overall management and tracking of the launch process.
Thus, the correct answer is B: A launch management system used to identify and track potential problems with the new product launch.
References:
Kotler, P., & Keller, K. L. (2015). Marketing Management. Pearson.
Cooper, R. G. (2011). Winning at New Products: Creating Value Through Innovation. Basic Books.
NEW QUESTION # 61
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You will need to pass the Product Development Professional (NPDP) Certification Exam (NPDP) exam to achieve the PDMA NPDP certification. Due to extremely high competition, passing the PDMA NPDP exam is not easy; however, possible. You can use TestPassKing products to pass the NPDP Exam on the first attempt. The PDMA practice exam gives you confidence and helps you understand the criteria of the testing authority and pass the Product Development Professional (NPDP) Certification Exam (NPDP) exam on the first attempt.
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